Julius Meinl
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Coffee trends to watch in 2025
The world of coffee is brewing up exciting changes for 2025. From sustainability to health-focused innovations, the coffee industry is evolving to meet consumer demands and tackle global challenges. Here’s a look at the key trends shaping the coffee scene in 2025
1. Sustainability and responsible sourcing
Environmentally and socially conscious consumers are driving demand for responsibly sourced coffee. Roasters and their suppliers alike are stepping up with practices like carbon-reduction goals, circular economy practices, compostable packaging, and transparent supply chains. The volumes of certified coffee and the number and accountability of corporate sustainability schemes are continuously increasing. Sustainability is no longer optional—it’s essential.
At Julius Meinl, we’re deeply committed to sustainable coffee and tea production. By partnering with suppliers, NGOs, farmer organizations, communities, roasters, and governments, we drive positive change across the industry.
Learn more about our collaborative efforts to drive sustainability
2. The impact of climate change on coffee production
The effects of climate change are disrupting coffee production, as droughts and erratic weather patterns are impacting yields and quality. These challenges are driving the industry to explore resilient farming practices, climate-adaptive coffee varieties, and even lab-grown coffee seedling as innovative solutions.
At Julius Meinl, preserving coffee’s future is as important as honouring its heritage. Through our Generations Program, we partner with our suppliers and NGOsto implement projects that ensure farming knowledge is passed down while equipping farmers with the tools to build resilient farms amidst climate and economic challenges. In addition, we collaborate with other stakeholders in the coffee industry through the initiative for coffee & climate, to jointly establish the overall climate resilience of landscapes, production systems and rural livelihoods in coffee-growing regions worldwide.
3. The rise of specialty coffee
Coffee enthusiasts are seeking unique flavours and higher-quality brews, fueling the demand for specialty and premium coffees. Single-origin varieties, artisanal blends, new processing techniques for green coffee and experimental roasting techniques are expanding the possibilities for high-end coffee experiences.
In 2024, Julius Meinl introduced two specialty coffees: a Costa Rican variety early in the year and a Burundian offering in the latter half. These exemplify our dedication to exceptional craftsmanship and sustainable practices, ensuring coffee communities thrive for generations to come.
4. A focus on health and wellness
Health-conscious consumers are reshaping coffee culture with their focus on wellness. Demand for low-caffeine, decaffeinated, and functional coffee options is growing.
Infusions with adaptogens, collagen, and superfoods are transforming coffee into a health-boosting ritual. Additionally, plant-based milk alternatives like oat, almond, and pea milk remain popular, catering to dietary preferences and sustainability goals.
5. Coffee cocktails and mixology
The intersection of coffee and mixology is buzzing with creativity. Espresso martinis, coffee-based craft cocktails, and non-alcoholic mocktails are taking center stage.
This trend combines the sophistication of cocktails with the boldness of coffee, creating an indulgent yet accessible experience. Cafés and bars are experimenting with recipes that redefine how we enjoy coffee.
What does this mean for coffee enthusiasts and businesses?
2025 is shaping up to be an exciting year for coffee lovers and the industry alike. Sustainability, innovation, and health-conscious offerings are driving change, while new flavours and products expand our coffee horizons.
For businesses, adapting to these trends means not only meeting consumer expectations but also staying competitive in a dynamic market. From eco-friendly practices to crafting unique coffee experiences, the opportunities are vast and inspiring.