Savoring life's little moments: 'I do it MEINL way'

In the whirlwind of our fast-paced lives, it's easy to overlook the small joys that bring colour to our days. Recognising this, our latest campaign 'I Do It Meinl Way' is a love letter to the simple joys and the art of savouring every moment, brewed from the heart of Vienna's rich coffee culture.  

Embracing mindfulness in every sip

At the heart of this campaign is a call to live more mindfully. In a world brimming with distractions - from the endless buzz of smartphones to the hustle of daily commitments - we encourage you to pause and relish the present moment. 'I do it MEINL way' celebrates the small, yet significant moments that make life truly vibrant reminding you to step back from the chaos and immerse yourself in the present.

A legacy of quality and tradition

Since 1862, our journey has been fueled by a passion for excellence. As one of the world's oldest coffee roasters, we've cherished every step in perfecting our craft. Our legacy, spanning over 160 years and five generations, is woven into every bean, offering you not just a coffee but an experience that connects you to a story of dedication and quality.

As proud ambassadors of the historic coffeehouse culture of Vienna since 1862, we drew inspiration from this unique atmosphere when creating our new brand campaign. Embracing the ‘MEINL way' means treasuring time, savouring simple pleasures, and experiencing the charming ambiance reminiscent of Vienna's renowned coffeehouses.

Blending tradition with creativity

In collaboration with the creative minds at Obscura, we have enriched our brand slogan ‘More than a moment’ with emotion and life. I do it MEINL way is the MORE in more than a moment. The campaign is a harmonious blend of tradition and innovation, showcasing the brand as a global ambassador of Vienna’s coffeehouse culture. The campaign features iconic Viennese locations like Café Sperl and the majestic Stephansdom, weaving together six unique stories that resonate with both young and old, illustrating that a day begun with Julius Meinl coffee is a day started right.

In essence, 'I Do It MEINL Way' is a reminder to cherish the small moments, the quiet reflections, and the shared laughter and to living life the Meinl way – one cup at a time.